Top 5 iOS Personal Finance Apps in South Africa for Q1 2025

In the first quarter of 2025, the personal finance app category on iOS in South Africa saw varying performance trends among the top applications. Here, we break down the key metrics for the leading apps in this category, providing insights into their weekly downloads, revenue, and active user trends.

Splitwise showed a consistent revenue stream, peaking at around $423 in the last week of February. The app's downloads fluctuated, with a notable increase to 626 in late January. Active users began the quarter at 14.5K, with minor fluctuations throughout, ending near 12.9K.

The Buddy: Budget Planner App experienced a varied revenue pattern, starting at $187 and closing at $156. Downloads saw a dip mid-quarter but rebounded to 352 by the end of March. Active users hovered around 500, with slight increases and decreases.

Vault22 maintained stable revenue, averaging around $10 to $14 weekly. Downloads were initially strong, reaching 381 in late January, followed by fluctuations, ending with a rise to 370 in late March.

For the Budget Planner App - Fleur, revenue showed a declining trend from $146 at the year's start to $71 by March's end. Downloads started high at 630, dipping significantly mid-quarter but recovering to 174 by March. Active users remained relatively stable, averaging around 2K.

Lastly, the Budget App & Expense Tracker recorded modest revenue, peaking at $66 in mid-January. Downloads began at 142, with a notable peak of 195 in late January, before settling at 150 by quarter's end.

These insights, derived from Sensor Tower's data, highlight the dynamic nature of the personal finance app market in South Africa. For more detailed analytics and trends, visit Sensor Tower's platform.